STRATEGIC CREATION OF
A NEW BRAND / REBRANDING
We create strategic brand communication based on knowledge from marketing analysis, proper segmentation and analysis of the organization's potential. Creation of a new brand, repositioning and rebranding with the perspective of growth is our specialty. We believe in the brands we work for. Our customers' successes are the proof of our effectiveness.
/ JOOMP REBRANDING
TODAY The leading B2B portal in the advertising products market.
The Challenge. Increase the number of active users of the B2B portal to build relationships between exporters and importers of the advertising products industry.
The Action. A comprehensive rebranding of esbook.eu portal including: change of name, logo, marketing positioning, and user interfaces (UI).
The Reaction! Increased recognition, boosted conversions and user satisfaction.
/ E-FILE REBRANDING
TODAY A leading brand of applications and solutions to help your business and to deal with the administrative authorities.
The Challenge. Simplify and make brand images more consistent, increase marketing and functional synergies.
The Action. New logos and product slogans. New interface (UI), new communication and leading themes. Development of rules for social-media communication.
The Reaction! Excellent market welcome. Increased recognition and conversions in online activities.
/ HARTIKA BRAND AND MARKETING COMMUNICATION CREATION
TODAY Hartika is rapidly expanding the production and distribution network of its composite wood systems.
The Challenge. Strategic creation of a new brand - name, identification system and story, which will distinguish the new brand and enable its strong market entry, taking into account a diverse group of customers. Goal of action: introduction and dynamic growth of the new brand on the Polish and European composite wood market.
The Action. The debut of HARTIKA brand, that is 'terraces beautiful for years' - and with a perspective for the future business of partners (distributors, contractors, architects). We gave it a name, logotype, claim, graphic identity and history. The work culminated in the creation of the BrandBook, printed materials, website and Facebook profile.
The Reaction! In less than 2 years, Hartika brand has launched and developed the production system. It has successfully launched a composite wood system and continues to develop its product line. It creates a dynamically growing distribution network - which already extends to the country!
/ Communication strategy and rebranding (in collabration with stratex)
TODAY Tarnowo Podgórne. One level higher. One level closer.
The Challenge. Both a proper image creation and an effective marketing communications conduct concern not only private enterprises, but also public administration. Therefore, the task of bringing the image of Tarnowo Podgórne into perfection has been given over to us.
The Action. In the collaboration with consulting firm Stratex, we have conducted a strategic communication analysis and the rebranding process of Tarnowo Podgórne. The implementation of the new strategy have been accompanied by the brand’s visual identity modification.
The Reaction! Tarnowo Podgórne has gained a unique image of a state-of-the-art, active and involved commune – not only the richest in Poland, but also genuinely concerned with quality of both its inhabitants’ life and the entrepreneurs’ performance.
/ WPiP rebranding
TODAY WPiP is the market leader in industrial architecture
The Challenge. The idea of creating a modern communication strategy adopted to new market realities came from the dynamic growth of a state-of-the-art industrial architecture technology.
The Action. Family enterprises require a deep target markets analysis along with the exploration of the brand’s value perception among them. For this purpose, the Brand&Go methodology has been applied, in order to discover true corporate story that is at the very heart of any well-designed communication strategy. Within the rebranding process, we have designed the new logo as well as a flexible visual identification scheme.
The Reaction! The WPiP gets its recognition as the most trusted spatial planning for business growth partner. The company involves itself in both designing and realisation of its present-day projects. WPiP hires industry finest specialists and has also been recognised by Aon Best Employers in the ‘Best Employers’ plebiscite.
/ Agrego brand creation – the key is information
TODAY AGREGO is the market leader in online agriculture services
The Challenge. Was to create an image of a new online service brand. Thanks to the modern communication possibilities and the increasingly common digitization, new solutions are being established in order to foster the work of both small businesses and large companies. One of such answers is a software made by our Client – a technological start-up IDFS.
The Action. As a result of the Brand&Go workshops, we have set up the new brand AGREGO that offers online services for farmers, agricultural producers and consultants.
The Reaction! AGREGO system has been awarded a title of the ‘Innovative Agricultural Product’ in 2015 winning the biggest number of votes from Internet users. The competition has been organised by the farmer.pl online agricultural platform and the ceremonial gala took place on the 19th of November, 2015 in Warsaw.
/ Ofix brand creation
TODAY Ofix is the market leader of office supply in Poland
The Challenge. One of the reason for the brand’s creation was the firm belief that office supplies’ trade can take place not only through traditional sales network, but also via Internet distribution.
The Action. We have based the collaboration with the Client on our proprietary Brand&Go and a strategic consultancy method. As a result, the brand name has been registered and the creation guidelines have been elaborated along with a complex and flexible visual identification scheme, for both Ofix and its other sub-brands. The brand’s name has been registered in Polish Patent and Trademark Office.
The Reaction! Only a month after the product’s debut, Ofix took its place on the a podium of the 4th edition of ‘Virtual Industry Leader’ competition in 2009! Internet users have highly valued the website’s transparency, ease in navigating, professional structure and a comprehensive information accessibility.
/ Contman rebranding
TODAY CONTMAN is the market leader of paperless office industry
The Challenge. We have been assigned with Contman’s new image creation – the brand that is the market leader of top-ranked electronic processing systems supply, archiving, process management and documentation workflow.
The Action. On the basis of our proprietary Brand&Go method, we have created strategic marketing communications plan. To pursue its realisation, the brand’s name has been changed into ‘Contman’ and new identity description has been elaborated. Simultaneously, the sub-brands architecture, logo, program interface and website have all been newly-designed. The brand’s name has been registered in Polish Patent and Trademark Office.
The Reaction! This leading IT market brand, CONTMAN document intelligence, combines both technological and image excellence.
/ Hardy – brand and product line creation
TODAY Hardy is the market leader of paint, renovation and construction tools
The Challenge. Was to create the brand’s name and an identification system that would support company’s dynamic increase in its market share. The aim was to expand the brand’s reach both on Polish and international working tools market.
The Action. Was to set up HARDY Working Tools brand – offering strong construction tools reliable for their professional users. We have created the brand’s name, designed its logo, established the main claim as well as a coherent image for several product lines (labels, POS). The brand’s name has been registered in Polish Patent and Trademark Office.
The Reaction! Now, Hardy is a construction tools market leader with a wide distribution network in Poland. Their products are in stock of the biggest DIY and home improvement retailers. Hardy’s products are chosen both by craftsmen and construction companies.
We have also completed strategic image creation projects for brands such as:
Apart, Ekos, Evio, Poznan Philharmonic, Hilding, IT.integro, Integra, Josera, Overmax, Mierzęcin Palace, Profim, RemaDays, Skanuj.to, Poznan Grand Theatre, Vox Industrie, Wrigley, Ziebart and many others.
Do you want to learn more about the strong brands that we have co-created and continue to develop?
Do you need support in creating your own brand - based on the experience of the strongest brands?
Are you dreaming of a good brand name and Internet domain?
We will prepare an offer perfectly tailored to your needs
OR JUST CALL US
We answer phone calls from Monday to Friday
8 am - 4 pm everyday
+48 608 068 933