2012

Poland

/ Poznań


We extend the reach of brands!

This was the motto of another conference of Global Communication Network (GCN)—an independent group of marketing communications agencies, which took place on the 20th and 21st of September.

Having a strong brand may lead to an international expansion. A potential success of such an expansion depends to a great degree on a right choice of strategy and message localization (including cultural and geographic considerations). This is where the solutions developed by GCN professional marketers may help. They have been meeting annually for 10 years in important economic centers to share the know-how and discuss various projects they support. In the past, we met in Chicago, York (England), Amsterdam, Paris, Seville, Malmö and Poznań, Poland.

This year’s edition was split into two parts, both held in unique places: first—workshop sessions in CONCORDIA, the innovation, design and creativity center in Poznan. For the second part—„case study”, our visitors went to Mierzęcin (ca. 2-hour drive from Poznan). The visit in this extraordinary place was also an opportunity to present the offer of the Mierzęcin Palace, an example of well-managed, innovative and design-focused enterprise.

The conference was hosted by Horsefield—business design & communications.