The conference in Milan took place on the 15th and 16th of June and was hosted by our partner agency Esprithb from Italy. This year’s meeting was dominated by changes—two of the agencies (including ours) showed their own rebranding projects.
Apart from us, also our Dutch partner presented their new name—Green. . The changes were received very positively. The GCN members unanimously voiced the need of expanding the group’s reach to Asia and South America. To achieve that, we will take steps to find prospect partners.
Representatives of all agencies talked about some selected interesting projects their companies had been working on for the previous 12 months. One thing was common from the content point of view—the BTL activities have become increasingly important.