KUHN

KUHN is a global leader in the manufacture of agricultural machinery, employing over 4,000 people. The company has been present in Poland for 20 years.

It is distinguished by an innovative approach to machine design, resulting in over 2,000 patents filed worldwide.

Key products offered by the company include tillage equipment, seed drills, fertilizer spreaders, sprayers, and bale wrappers, as well as a wide range of grassland machinery, including models designed for the municipal sector.

Horsefield has been providing integrated marketing services to KUHN since 2008.

We assist in integrating traditional communication channels (e.g., print advertising) with online channels (internet advertising) and POS narrowcasting (digital signage/monitor networks – for more information, visit: inzynierowieobrazu.pl/portfolio/kuhn).

We handle the production of advertisements, banners, and video ads. We manage the purchase of advertising space and are responsible for executing media plans.

We also implement omnichannel campaigns (e.g., supporting the MyKUHN portal).

The integrated communication project we executed for this purpose earned KUHN the title of Project of the Year 2021.