STRATEGIC BRAND COMMUNICATION DESIGN
We create strategic brand communication based on carefully performed marketing analysis, proper segmentation and exploration of organisation’s potential. We specialise in new brand’s image creation, as well as its repositioning and growth-oriented rebranding. We truly believe in all brands we work for, therefore we act effectively and help our Clients achieve spectacular successes.
/ Hardy – brand and product line creation
TODAY Hardy is the market leader of paint, renovation and construction tools
The Challenge. Was to create the brand’s name and an identification system that would support company’s dynamic increase in its market share. The aim was to expand the brand’s reach both on Polish and international working tools market.
The Action. Was to set up HARDY Working Tools brand – offering strong construction tools reliable for their professional users. We have created the brand’s name, designed its logo, established the main claim as well as a coherent image for several product lines (labels, POS). The brand’s name has been registered in Polish Patent and Trademark Office.
The Reaction! Now, Hardy is a construction tools market leader with a wide distribution network in Poland. Their products are in stock of the biggest DIY and home improvement retailers. Hardy’s products are chosen both by craftsmen and construction companies.
/ Ofix brand creation
TODAY Ofix is the market leader of office supply in Poland
The Challenge. One of the reason for the brand’s creation was the firm belief that office supplies’ trade can take place not only through traditional sales network, but also via Internet distribution.
The Action. We have based the collaboration with the Client on our proprietary Brand&Go and a strategic consultancy method. As a result, the brand name has been registered and the creation guidelines have been elaborated along with a complex and flexible visual identification scheme, for both Ofix and its other sub-brands. The brand’s name has been registered in Polish Patent and Trademark Office.
The Reaction! Only a month after the product’s debut, Ofix took its place on the a podium of the 4th edition of ‘Virtual Industry Leader’ competition in 2009! Internet users have highly valued the website’s transparency, ease in navigating, professional structure and a comprehensive information accessibility.
/ WPiP rebranding
TODAY WPiP is the market leader in industrial architecture
The Challenge. The idea of creating a modern communication strategy adopted to new market realities came from the dynamic growth of a state-of-the-art industrial architecture technology.
The Action. Family enterprises require a deep target markets analysis along with the exploration of the brand’s value perception among them. For this purpose, the Brand&Go methodology has been applied, in order to discover true corporate story that is at the very heart of any well-designed communication strategy. Within the rebranding process, we have designed the new logo as well as a flexible visual identification scheme.
The Reaction! The WPiP gets its recognition as the most trusted spatial planning for business growth partner. The company involves itself in both designing and realisation of its present-day projects. WPiP hires industry finest specialists and has also been recognised by Aon Best Employers in the ‘Best Employers’ plebiscite.
/ Contman rebranding
TODAY CONTMAN is the market leader of paperless office industry
The Challenge. We have been assigned with Contman’s new image creation – the brand that is the market leader of top-ranked electronic processing systems supply, archiving, process management and documentation workflow.
The Action. On the basis of our proprietary Brand&Go method, we have created strategic marketing communications plan. To pursue its realisation, the brand’s name has been changed into ‘Contman’ and new identity description has been elaborated. Simultaneously, the sub-brands architecture, logo, program interface and website have all been newly-designed. The brand’s name has been registered in Polish Patent and Trademark Office.
The Reaction! This leading IT market brand, CONTMAN document intelligence, combines both technological and image excellence.
/ Communication strategy and rebranding (in collabration with stratex)
TODAY Tarnowo Podgórne. One level higher. One level closer.
The Challenge. Both a proper image creation and an effective marketing communications conduct concern not only private enterprises, but also public administration. Therefore, the task of bringing the image of Tarnowo Podgórne into perfection has been given over to us.
The Action. In the collaboration with consulting firm Stratex, we have conducted a strategic communication analysis and the rebranding process of Tarnowo Podgórne. The implementation of the new strategy have been accompanied by the brand’s visual identity modification.
The Reaction! Tarnowo Podgórne has gained a unique image of a state-of-the-art, active and involved commune – not only the richest in Poland, but also genuinely concerned with quality of both its inhabitants’ life and the entrepreneurs’ performance.
/ Agrego brand creation – the key is information
TODAY AGREGO is the market leader in online agriculture services
The Challenge. Was to create an image of a new online service brand. Thanks to the modern communication possibilities and the increasingly common digitization, new solutions are being established in order to foster the work of both small businesses and large companies. One of such answers is a software made by our Client – a technological start-up IDFS.
The Action. As a result of the Brand&Go workshops, we have set up the new brand AGREGO that offers online services for farmers, agricultural producers and consultants.
The Reaction! AGREGO system has been awarded a title of the ‘Innovative Agricultural Product’ in 2015 winning the biggest number of votes from Internet users. The competition has been organised by the farmer.pl online agricultural platform and the ceremonial gala took place on the 19th of November, 2015 in Warsaw.
We have realised projects of the strategic image creation also for brands such as:
Apart, Ekos, Evio, Poznań Philharmonic, Hilding, IT.Integro, Integra, Josera, Overmax, Opera House Poznań, Mierzęcin Wellness and Wine Resort, Profim, RemaDays, City of Poznań, Vox Industrie, Wrigley, Ziebart and many others.
Do you want to learn more about strong brands that we have co-created and empowered?
Do you need support in your brand’s creation process basing on the experience of our strongest partners?
Do you dream about a good brand name and a superb business communication?
Not only do we create brands, but also assist and support them in their further operation.